Borealis selects the Hromatka Group as its distributor for Southeast Europe
Borealis announced recently that it has selected the Hromatka Group, an established distribution network serving the European polymer market, as its distributor for Southeast Europe. The agreement covers the segments Appliances, Healthcare, Structured Products, Concentrates and Polymer Modifiers. Under the agreement, the Hromatka-owned distribution companies Aectra Plastics, Plastoplan, and Sax Polymers will distribute polypropylene (PP) and polyethylene (PE) as well as Bormed™, Queo™ polyolefin plastomers and elastomers (POP/POE) in Albania, Bulgaria, Romania, Macedonia, Slovenia, Hungary, Bosnia-Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. The company will also distribute Borealis Automotive polyolefins in Albania, Bulgaria, Macedonia, Slovenia, Bosnia-Herzegovina, Croatia, Kosovo, Montenegro, and Serbia. The new agreement supports both companies’ strategy and focused approach for continued growth in these target markets, and offers the groups’ customers greater material selection and enhanced supply chain security.
Borealis is one of the world’s leading providers of advanced and circular polyolefin solutions and a European market leader in base chemicals, fertilizers and the mechanical recycling of plastics. With head offices in Vienna, Austria, Borealis employs 6,900 employees and operates in over 120 countries. In 2020, Borealis generated EUR 6.8 billion in sales revenue and a net profit of EUR 589 million. OMV, the Austria-based international oil and gas company, owns 75% of Borealis, while the remaining 25% is owned by a holding company of the Abu-Dhabi based Mubadala. The company supplies services and products to customers around the globe through Borealis and two important joint ventures: Borouge (with the Abu Dhabi National Oil Company, or ADNOC, based in UAE); and Baystar™ (with Total, based in the US).